Mobile: If you don’t want to limit yourself to one location, consider going mobile and renting a truck or bus to host your own traveling pop-up shop.These venues are also primed and ready for events, unlike some typical brick-and-mortar retail environments. Gallery/event space: Gallery or event spaces, unlike pop-in shops, offer a blank canvas for translating your digital brand into a physical space with eye-catching displays.Hotels are also a great location for pop-ins. for example, is a series of pop-in shop collaborations with other brands, like Away luggage. Pop-ins : Pop-ins are stores within a store and a great way to piggyback off an existing brick-and-mortar brand’s success.Mall space may be less cost effective than other venues, but it can put you in front of the best kind of foot traffic-consumers who are looking to spend their money. Shopping center or mall: Many shopping malls have kiosks, booth space, or vacant in-line stores available to rent.Look around for vacant storefronts in your ideal area or contact a local real estate agent for help. All you have to do is customize it to your brand. Vacant storefront: An empty storefront is a retail space just waiting to be used.There are a few common spaces used for pop-up shops: There are a number of factors to consider, and one of the most important is determining what type of space makes the most sense for your event. It’s important to find the right spot for your pop-up. Figure out the shop type, exterior, and interior.Sign up for Shopify’s Hardware Rental Program to start selling quickly and lower your costs. □ PRO TIP: If you want to lower the costs associated with opening a temporary retail location like a pop-up shop, consider renting your POS hardware rather than buying it outright. Historically low commercial rent prices mean the bulk of your costs-rent-are more than 11% lower than they were in 2019. It’s worth noting that experts predict pop-up shop costs will be significantly lower for 2021. The sky’s the limit as far as how much you can spend, but you also can pull off a short-term pop-up for as little as $1,500. Location, duration, and size are just a few of the factors that can determine the total cost of a pop-up. Unfortunately, there’s no clear-cut answer for this question. Popertee, a retail analytics firm, estimated the total cost of one 30-day pop-up at 29,085 euros (about $33,000), while Inkbox, an online temporary tattoo brand, totaled the cost of its 2016 two-week pop-up at about $15,000, plus $3,000 in furniture that it will be able to use for other purposes. How much does it cost to open a pop-up shop? If you’re interested in testing out a retail presence for your business, but you’re put off by the financial risk and commitment of a permanent storefront, a pop-up shop could be the solution for you. They can look like a regular store, but many brands use them to create a unique, engaging physical shopping experience. Pop-up shops also a direct way to encourage sales without pouring more money into online customer acquisition. Also known as “flash retailing,” they allow you to meet your current customers where they live and put your brand in front of new shoppers. Get your free guide What is a pop-up shop?Ī pop-up shop is an ideal opportunity for emerging digitally native brands to trial a temporary retail space. Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started. To help you plan, we’ll cover everything from cost to marketing strategies, and share examples of brands leading the charge in trending pop-up experiences in a post-pandemic world. We believe that low-budget, short-term, quick-install pop-ups are set to surge in the coming months. And as landlords are desperate to fill their empty spaces, they’ve dropped their prices and eased up on lease terms, too. The US, UK, and France saw a 125% increase in available retail space listed between June to August 2020, according to research by Appear Here. Plus, the pandemic has resulted in a surplus of retail space and widespread commercial rent decreases, leading to a market ripe for retailers and brands interested in adding a physical presence to their business. And while they’ve gotten used to the convenience of shopping online, they miss feeling connected to brands (and to each other) in a physical environment. But as the world recovers, consumers will be hungry for real-life experiences. With small businesses in various stages of closure, it may seem like an odd time to set up a pop-up shop.
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